Skyfall James Bond movie teams up with Heineken; Producers of the 23rd Bond movie have exploited every possible brand connection...
The world's most successful movie franchise - James Bond,
has been continuing its winning ways in strategic and intelligent product
placement, and popular beer Heineken, appears to be one of the real winners in
the latest Bond flick - Skyfall.
Bond (and Heineken) lovers - check out this multimedia
promo...
Make no mistake - product placement helps funds great flicks
and the switched on folks at James Bond HQ (and their advertising agency
friends) are well aware of this... so are we.
Some news outlets have claimed that without the reported £45
million revenue Heineken poured into the film, Skyfall would not have gone ahead,
but we don't have any way to get an accurate figure, so let's just continue
shall we Bond fans.
We understand that with the the Dutch beer having forked out
over £28m for the privilege of seeing Bond sip from a green bottle in an early
scene helped cover almost a third of the film's estimated £93.7m ($150m)
production budget in the process.
Bond (Daniel Craig) is a diplomatic spokesman and pitch-man
of sorts on the issue of product placement, acknowledging that their reliance
on brand associations is "unfortunate," before countering: "This
movie costs a lot of money to make (and) nearly as much again to promote, so we
go where we can."
That line is about as close as we're going to get to
learning the film's actual marketing budget, given Sony Pictures
International's track record is being reluctant to divulge details on such
matters.
Fun financial fact: In 2006 it was reported that product
placement across all media was worth over £3.3 billion.
Beer not your thing? According to Brandchannel, the most
important "Skyfall" product placement isn't the beer Bond drinks but
the gun he shoots!
Movie Plot Outline: Daniel Craig is back as Ian Fleming's
James Bond 007 in Skyfall, the 23rd adventure in the longest-running film
franchise of all time. In Skyfall, Bond’s loyalty to M is tested as her past
comes back to haunt her. As MI6 comes under attack, 007 must track down and
destroy the threat, no matter how personal the cost.
Promo...
Bond's loyalty to M is tested as her past comes back to
haunt her. As MI6 comes under attack, 007 must track down and destroy the
threat, no matter how personal the cost.
Director: Sam Mendes
Writers: Neal Purvis, Robert Wade and John Logan
Stars: Daniel Craig, Daniel Craig, Javier Bardem, Ralph
Fiennes, Bérénice Marlohe, Naomie Harris, Ben Whishaw, Helen McCrory, Rory
Kinear, with Albert Finney and Judi Dench as "M"
Produced By: Michael G. Wilson and Barbara Broccoli
*Sponsored by Heineken
News...
Craig is the best Bond: Moore...
Bond legend Roger Moore, enthralled with ‘Skyfall,’ now
thinks Daniel Craig is the best actor to play the legendary spy...
Moore, who began his stint as the action hound in the ’70s,
once gave that honor to Sean Connery. ‘They’ve guaranteed Bond another 50 years
of life,’ he said of the new film.
Bond alum Roger Moore used to think Sean Connery was the
best James Bond, but now thinks that designation belongs to Daniel Craig.
"I went to a screening of ‘Skyfall,’ and I’ve changed
my opinion. I think that he (Daniel Craig) is the Bond. He’s quite
brilliant," Moore told TIME magazine.
Moore has been a fan of Craig’s ever since the opening scene
of 2006’s “Casino Royale,” Craig’s first time in the role.
James Bond's world of movie intrigue explored in 'The Untold
Story Of 007'...
“I thought ‘Casino Royale’ was tremendous,” Moore said. “I
thought his action was quite extraordinary — he did more action in the first 30
seconds of the film than I did in 14 years of playing Bond. To me, he looks
like a killer. He looks as though he knows what he’s doing. I look as though I
might cheat at backgammon.”
Craig put his own spin on the iconic spy, just as Moore did
when he first took over the role of 007 with 1973’s “Live and Let Die.”
On playing a role already associated with Connery, he said,
“You don’t really think about that. How many millions of actors during the last
400 years have played Hamlet? They don’t worry about how the other fella did it
— they just get on with doing it their way.”
Moore’s own way endeared his Bond to the public for seven
consecutive films by Eon Productions. His third Bond film, “The Spy Who Loved
Me,” is often considered his best, just as Connery’s third, “Goldfinger,” is
often considered his.
Now Moore thinks Craig’s third performance is the best of
the franchise.
"I wrote to Barbara (Broccoli) and Michael (Wilson) and
said…they’ve guaranteed Bond another 50 years of life," he said.
