Friday 2 December 2011

Louis Vuitton New Sydney Store VIP Party, by Eva Rinaldi



Early today luxury brand Louis Vuitton opened a new store (Louis Vuitton George Street Maison) in Sydney, Australia, and this was followed up this evening with a VIP party with a healthy amount of celebrities and other VIP's on hand, along with about 30 media personnel covering the black carpet outside the building.

The Louis Vuitton George Street Maison, understood to have cost in the region of $10 million, will deliver three-storeys of men's and women's fashion, plus "personalised services". 

The iconic French fashion brand enjoyed its VIP opening in Sydney earlier today with Australian actress Cate Blanchett getting a bit of media rub off from the event today. 

Tonight many more celebs were present with the list including Ronnie Wood (Rolling Stones guitarist), Melissa Doyle, Miranda Kerr, Erika Heynatz, Delta Goodrem, Isabel Lucas, Megan Gale, Laura Bingle, Heidi Middleton, Kerri-Anne Kennerley and Samantha Harris.

Company CEO Yves Carcelle was on hand at both events, and was Oceania CEO Philip Corne.

Mr Corne advised the new development had been a long time coming for the brand, which now has 10 stores across the nation.

"We wouldn't commit to the investment until we found the right space that allowed us to present the brand as we should," he said.

Corne understands that his brand is high end luxury and not for everyone: "People have worked hard and are rewarding themselves."

As Time magazine once said, it was the French who "practically invented the notion of luxury in the 17th century, and in the 18th century, when Marie Antoinette took up residence in Versailles, and added her own twist to the genre". After conducting a survey on global luxury, the magazine concluded Europeans regard "luxury as a means of expressing their individuality and style while placing high authenticity and pedigree".

In Sydney apparently there is a group of cashed up consumers who don't mind spending up on luxury goods.

A big congratulations to top brass Yves Carcelle, Philip Corne, Jean-Baptiste Debains and their team for putting on a great day and evening event.

Louis Vuitton cool and hip tips: we understand that the company sometimes creates very limited amounts of personalised goods. How about a guitar case for Rolling Stones guitarist Keith Richards, a surfboard and surfboard cover (what pro would actually use that) and even a skate-board and cover (good luck with Maroubra Beach Skatepark local boys). When LV talks "personalised services" and "personalised products", they aren't kidding.



Megan Gale

Samantha Harris

Isabel Lucas

Miranda Kerr

Delta Goodrem

Ronni Wood



Websites

Louis Vuitton

Louis Vuitton (Australia)

Eva Rinaldi Photography Flickr

Eva Rinaldi Photography

Splash News

Media Man News

Music News Australia

Louis Vuitton Opens New Sydney Store; New Bags, Kangaroo Creative and Top Brass, by Eva Rinaldi


                            Philip Corne, Cate Blanchett,   Yves Carcelle, Jean-Baptiste Debains
Today luxury brand Louis Vuitton opened a new store (Louis Vuitton George Street Maison) in Sydney, Australia.

We've been tipped that Gucci is also planning to open a megastore in Sydney's CBD. This follows a trend of high end fashion labels looking to hold parties in 'Sin City' Sydney including Mulberry, and you have Chanel and Prada tipped to soon open new luxury stores.

Apparently some Sydneysiders still have some loose change to spend on luxury goods (or at least that's what the band bean-counters and marketers are banking on).

The Louis Vuitton George Street Maison, understood to have cost in the region of $10 million, will deliver three-storeys of men's and women's fashion, plus "personalised services". 

The iconic French fashion brand enjoyed its VIP opening in Sydney and of course there's a couple of celebs to be spotted, with Australian actress Cate Blanchett (carbon campaigning to fashion is quite diverse) getting a bit of media rub off from the event today. It's also strongly rumoured that there will be a party at the premises tonight. No, Angelina Jolie, who has associated with the brand, will not be there, but some Aussie celebrities sure will be. Company CEO Yves Carcelle was at today's launch and is expected to also show tonight.

Louis Vuitton Oceania CEO Philip Corne advised the new development had been a long time coming for the brand, which now has 10 stores across the nation.

"We wouldn't commit to the investment until we found the right space that allowed us to present the brand as we should," he said.

Not to be upstaged (too much) this coming Wednesday Gucci will also celebrate its latest store opening at Westfield Sydney, the city's mega retail development in the Pitt St Mall, which also houses the luxury labels Mulberry, Christian Louboutin, Bottega Veneta and a Chanel boutique, while its Castlereagh St show-piece undergoes a $4 million refurbishment.

Corne understands that his brand is high end luxury and not for everyone: "People have worked hard and are rewarding themselves."

As Time magazine once said, it was the French who "practically invented the notion of luxury in the 17th century, and in the 18th century, when Marie Antoinette took up residence in Versailles, and added her own twist to the genre". After conducting a survey on global luxury, the magazine concluded Europeans regard "luxury as a means of expressing their individuality and style while placing high authenticity and pedigree".

In Sydney apparently there is a group of cashed up consumers who don't mind spending up on luxury goods.

A big congratulations to top brass Yves Carcelle, Philip Corne, Jean-Baptiste Debains and their team for putting on a great launch today.

Louis Vuitton cool and hip tips: we understand that the company sometimes creates very limited amounts of personalised goods. How about a guitar case for Rolling Stones guitarist Keith Richards, a surfboard and surfboard cover (what pro would actually use that) and even a skate-board and cover (good luck with Maroubra Beach Skatepark local boys). When LV talks "personalised services" and "personalised products", they aren't kidding.








Websites

Louis Vuitton

Louis Vuitton (Australia)

Eva Rinaldi Photography Flickr

Eva Rinaldi Photography

Splash News

Media Man News

Music News Australia

Sydney Telstra 500 V8 Supercars, by Eva Rinaldi - 1st December 2011



V8 Supercars are moving into Sydney Olympic Park again, and the weekend event is about fun, fast cars and something for kids of all ages. Big boys toys, something for the little ones, rev heads - its all here.

In its third year, the Sydney Telstra 500 is one of the hottest annual events on the motorsport calender.

Fans will get the race but there's going to be more of a full on entertainment theme happening. try on for size the Armor All Auto Show with a large exhibition of famous, weird and wonderful cars from all across our great nation.

The Porsche City Index Carrera Cup Australia will visit Sydney Olympic Park, featuring a truckloads of tech identical 450 horsepower Porsche 911's.

Music - you've got Bliss N Eso, Jebediah, The Herd, Calling Al Cars, John Farnham, Hunters & Collectors, Noiseworks, James Reyne and Crooked Saint.

Disney’s Cars Truck Tour will also complete its final V8 Supercar stop at the happening. The life-sized Mack Transporter houses a mobile themed attraction area and features Ford V8 Supercar driver, Mark “Frosty” Winterbottom as its brand ambassador.

Winterbottom said the Sydney Telstra 500 is an event for everyone.

“We’ve got one of the biggest crowds that turn up at the street circuit so its always exciting,” Winterbottom said.

“It’s a very big family weekend because you’ve got all the activities there during the day and at night time the concerts bring in a whole new crowd.”

The Homebush circuit has lots of tricky turns, corners et al and can be extremely challenging to race race drivers says Winterbottom.

“Its one of the most physically demanding tracks we race on because there aren’t a lot of straights and there are lots of corners,” he said.

“You get rewarded when you drive the car to its limits but it also punishes you when you get it wrong.”

The Sydney Telstra 500 will run from December 2-4.

Tickets are now on sale. Be quick, as in Sydney, it's the quick and the dead. Be safe on your travels out to the stadium.


Promotional blurb reads:

There will be awesome in every moment at this year's Sydney Telstra 500.

See Hunters and Collectors reform for one exclusive show at the Grand Final of the V8 Supercars Championship. Experience three explosive days of racing and two massive nights of great Aussie acts with John Farnham, Noiseworks, James Reyne, Bliss n Eso and heaps more!

Joining all the Rock n Race action will be loads of off track entertainment including the Disney Pixar CARS Truck Tour and the massive Armor All Auto Show.

Note: All tickets to the Sydney Telstra 500 V8 Supercars at Olympic Park include entry and travel on public transport - to and from the game - on CityRail, Sydney Olympic Park Major Event Buses, regular Sydney Buses, Liverpool to Parramatta T-way Buses and Sydney Ferries.

For more information on traffic changes at Sydney Olympic Park to prepare for the Sydney Telstra 500 visit Sydney Olympic Park Authority website.

The Late Mail...

Whincup And Lowndes Win Giant Rubber Duck Challenge

Championship combatants Jamie Whincup and Craig Lowndes went head-to-head against lucky fans on Sydney’s Darling Harbour in TeamVodafone's Giant Rubber Duck Race.

Friends Benjamin Sutherland and Bradley Hyde took the helm of a 3m tall rubber ducky, and battled it out against the TeamVodafone drivers around a 200m Darling Harbour obstacle course.

While both teams ended up in the waters of Darling Harbour, Lowndes and Whincup proved victorious holding on to a narrow advantage.

Tomorrow (Friday) the action turns to the track, with first practice for the Sydney Telstra 500 kicking off at 10.35am AEDT.

Websites

V8 Supercars

Sydney Olympic Park

Eva Rinaldi Photography Flickr

Eva Rinaldi Photography

Splash News

Media Man News

Music News Australia

Slipknot Soundwave Sidewaves To Do Sydney And Melbourne Soundwave 2012


At the turn of the millennium, SLIPKNOT erupted onto world stages proceeding to reset the course of metal.

On the 10 year Anniversary of their breakthrough album ‘Iowa’, SLIPKNOT are set to unleash their malevolent fury upon Australia. Touring as one of the headliners of Soundwave 2012, SLIPKNOT will lead their unholy army of maggots through the nine circles of hell as they play 2 headline shows in Sydney and Melbourne.

Tickets go on sale Friday 9 December, 10am.

Well done to all involved for putting this event together. Special thanks to Chris at SoundWave Festival.

Websites

SLIPKNOT

SoundWave Festival

SoundWave Touring

Harvest Festival

Eva Rinaldi Photography

Eva Rinaldi Photography Flickr

Music News Australia