Kelly Rowland, the world renown performing artist, is enjoying time down under in Sydney, Australia, and tonight hosted the Australian TW Steel event at The Ivy.
Rowland inked a deal with lifestyle brand TW Steel many months ago, and they have decided the time is right to push the campaign forward in the Asia Pacific region, and "Sin City" Sydney is seen as a potential key market.
Australian media, marketing and music industry experts will be watching and listening closely, as the brand strives for new heights as the same time as Rowland's star continues to climb.
Kelly Rowland profile...
Kelly Rowland is an American recording artist, songwriter, dancer, actress and television personality. She rose to fame as one of the founding members of the American R&B girl group Destiny's Child, one of the world's best-selling girl groups of all time. Rowland has sold four million solo albums and 18 million solo/featured singles worldwide.
Rowland began her solo career in 2002 with the release of her debut album Simply Deep, which contained influences of alternative-R&B and rock music. It included her joint worldwide number-one single "Dilemma" with rapper Nelly, as well as subsequent singles "Stole", "Can't Nobody" and "Train on a Track". Following the group's disbandment in 2005, Rowland released her second solo effort Ms. Kelly in 2007. Considerably less successful than its predecessor, the album produced the hit singles "Like This" and "Work". In 2009, Rowland scored her second number-one hit with French DJ David Guetta on his single, "When Love Takes Over". The song resulted into their 2010 joint single "Commander". This was Rowland's third number-one hit on the Hot Dance Club Songs chart and first offering from her third album Here I Am. In 2011, Rowland's single "Motivation" featuring Lil Wayne reached number-one on the Hot R&B/Hip-Hop Songs chart. She has earned several achievements, including four Grammy Awards and a star on the Hollywood Walk of Fame with Destiny's Child.
How far will the brand reach in collaboration with Ms Rowland? Stay tuned to this station.