BREAKING:
Eurovision 2012 winner and human rights activist Loreen will perform at Sydney
Mardi Gras’ epic after party, Mardigrasland, at Moore Park on Saturday 2 March.
Loreen
joins a high energy line up for Mardigrasland alongside announced acts
including Heather Small (M People), Delta Goodrem, The Presets and DJ Crystal
Pepsi (aka Jake Shears of Scissor Sisters), as well as many other international
and local DJs and acts.
Watched
by an estimated 120 million people worldwide, Swedish singer Loreen’s dance
track ‘Euphoria’ won Eurovision in a landslide.
The
hit single ‘Euphoria’ has gone on to dominate the UK and European charts.
Speaking
internationally as an activist, Loreen has said she is fully aware of the risks
of “speaking out”, underlining her a natural affinity with Sydney Mardi Gras
participants and supporters.
She
also appeared at Stockholm Pride 2012, voiced support for the cancelled
Belgrade Pride 2012 and met with human rights activists at Eurovision 2012.
Loreen
said she can’t wait to see the Sydney Mardi Gras Parade up close and personal.
“Sydney
Mardi Gras inspires the world to love one another through the power and beauty
of diversity,” Loreen said.
“The
festival says something great about Sydney – it reflects the accepting, open,
diverse and colourful nature of the city itself.”
Sydney
Gay and Lesbian Mardi Gras CEO Michael Rolik said Loreen was a great addition
to the festival.
“Loreen
has a fanatical fan base, has already gone global and with her first full album
‘Heal’ recently released she’s set to get even bigger again,” Mr Rolik said.
“I
can see Australia continuing its love affair with Swedish artists, following
our national obsession with ABBA and widespread adoration of Robyn.
“The
feeling’s mutual, as Loreen herself names Australian musician Lisa Gerrard as
one of her musical influences.
“We’re
excited to have Loreen as part of Sydney Mardi Gras at this pivotal point in
her career, and eager to hear her views on Pride and human rights.”
First
release members and general entry tickets have sold out but remaining tickets
to Mardigrasland are now on sale through Ticketek, for all the details visit www.mardigras.org.au
