Like everything they do, it all happens in real time and at break neck speeds; their potent repertoire of Janoskian Jackass meets Punk’d pranks, skits and music.
Building excitement around the tour, the boys launched a heat map experience encouraging fans to Tweet to Unlock Tour Dates by tweeting where they are from to help the band decide where to tour.
The Janoskians are the ANTI boy band. Although they are five teenage boys from Melbourne, Beau Brooks (19), Jai Brooks (17), Luke Brooks (17), Daniel Sahyounie (19) and James Yammouni (17) respectfully request that you, “Don’t call us a F&$%ING boy band!” This slogan and their trending #NotABoyBand hashtag have become battle cries for their army of fans around the world and all over the web.
Their rise to fame through their public disturbance videos on YouTube has surprised everyone, including themselves. They have amassed nearly 100 million total views across their channels and their brand of humour and fearlessness has made them the cool kids on the block for teens and tweens. Their meet and greets have become the stuff of legend, with thousands of screaming fans rushing to meet the boys at spontaneous twitter designated meeting areas. These guerilla style tactics only add to the boys’ unpredictable mystique and have created a very fresh “real time” relationship between themselves and their fans.
In early 2012, MTV saw what was happening online and quickly jumped into the fray shooting eight high quality, very funny episodes. At the same time, The Janoskians partnered with Sony Music Australia resulting in their first single ‘Set This World On Fire’, which went Top 20 on iTunes in 17 territories without any marketing, radio or promotion.
Now with a world tour, a new single ‘Best Friends’ available digitally from May 17 (Sony Music) and their ever-growing social media domination, the Janoskian world take over is in full effect.